Team Plaid

With the excitement of the radio release of Blake’s first single, “Break Anotha,” we thought it would be helpful to put together some helpful hints for contacting radio stations. We hope these basic guidelines will help us promote the song without pissing off DJ’s and Program Directors.

Do’s:

• Always be polite.  If a DJ says they don’t have the song, thank them and end the call.
• If you email, provide a link to the song streaming online.  I suggest the AOL link.
• Mention Ryan Tedder of One Republic’s involvement with the song. You might even want to reference their hit with Timbaland, “Apologize.” This lends some credibility to Blake as well as cross-promotes One Republic. 
• Make sure the song fits in with the station’s format.  To find your local stations, here’s a handy station locator.
• If you listen to the station and like the programming, say so.  Personalize all communications by mentioning the DJ’s name and/or something you may have heard on their show. This lets them know you are a real listener! However, don’t do this if you really don’t listen to the station.

Don’ts:

• Don’t call outside your local area. Nothing pisses DJ’s off more than to think that they are being ambushed by organized fans.
• Don’t call or email the same station more than once a day.  Don’t email the same DJ more than once a week.
• Don’t be confrontational if the DJ’s say no.
• Don’t mention you are a big Blake fan.  Put the emphasis on how much you like the song.  If they think you are streat teaming, they will take your request less seriously.  Use your real name and don’t send a request from an email address like pjLuvsBlake@yahoo.com. That might tip them off.  Heh.  

If you can think of any other helpful tips, let us know.  We will eventually add the radio request strategy as a tab at the top. Thanks!